About

Most people don’t introduce themselves by displaying a partial cover of a Swiss tabloid. I guess that’s my way of saying, I try not to be most people. If you believe the German headline, then you believe that I once saved the honor of Switzerland. It’s a long story—so here’s a shorter one:

I began my career at The Martin Agency in Richmond, VA, and then spent almost a decade in Switzerland creating international campaigns for global brands. Along the way, I wrote two books about Switzerland, articles and essays for publications like the New York Times, Wall Street Journal, Financial Times, Salon, Vox, and Die Zeit, and many blog posts.

Today, based in Chicago (with frequent visits to Switzerland), I work both locally and globally via my company, Cross Border Content.  I also serve as the Chief Content Officer for the Washington, D.C.-based The Brand Consultancy.

In my free time I train for triathlons, travel the world, and recommend candidates for local government as the Vice Chair of the Citizens’ Council of La Grange.